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Email marketing is a cost-effective way to reach customers compared to other marketing channels. It does not require large investments in printing, traditional advertising or shipping costs.
It allows the audience to be divided into specific segments according to criteria such as demographics, user behavior, geographic location, among others. This makes it easy to personalize messages to fit the needs and preferences of each segment.
Email marketing platforms provide tools to measure and analyze key metrics, such as open rates, click-through rates, and conversions. This data allows you to evaluate the effectiveness of a campaign and make adjustments as necessary.
Automation in email marketing allows you to schedule shipments at specific times, send follow-up messages automatically, and establish workflows based on user behavior. This saves time and improves efficiency.
Emails can include calls to action (CTAs) that direct recipients to take specific actions, such as visiting a website, making a purchase, or participating in surveys.
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